Category
Branding
Client
UNTIED
Role
Brand Strategy & Visual Identity
Year
2026
About
UNTIED is shaped around a simple idea: give everyday objects a point of view. The identity uses a clear name, a confident voice and a flexible visual language that can carry across the brand’s touchpoints. Project imagery shown is template placeholder artwork pending replacement.
01 / The problem
UNTIED needs a clear point of view that can make ordinary objects feel considered and memorable. The identity must add character without overpowering the product, and remain recognizable as it moves between formats.
Problem / Context image
02 / The process
We began with the brand’s positioning and verbal tone, then translated that character into a visual system. Typography, composition and graphic details were treated as flexible tools so each application can feel related without becoming repetitive.
Process / Sketches and exploration
03 / The solution
The project establishes a distinctive identity direction for UNTIED, with a confident voice and adaptable visual language that can frame products and future launches consistently.
Solution / Final design in context
