Category
Branding
Client
RUNE
Role
Brand Strategy & Visual Identity
Year
2025
About
RUNE is presented through a focused identity built around clarity, character and recognition. Laketown’s work gives the name a visual system that can flex across the brand’s communications. Project imagery shown is template placeholder artwork pending replacement.
01 / The problem
RUNE needs an identity that gives its short name enough presence to stand on its own. The challenge is to create recognition through a complete system, rather than depending on the wordmark in isolation. The identity gives the short name a distinctive typographic presence.
Problem / Context image
02 / The process
We developed the direction around a clear typographic voice and a small set of repeatable visual cues. The system balances distinctive brand expression with practical flexibility across everyday communication. Supporting visual cues extend recognition beyond the wordmark. Layouts adapt across touchpoints while keeping the same brand character.
Process / Sketches and exploration
03 / The solution
RUNE gains a concise identity foundation that can be applied consistently and expanded as the brand’s needs become clearer.
Solution / Final design in context
