Year
2026
Location
Porto, PT
Role
Brand Strategy & Visual Identity
Format
Brand Identity — Positioning, verbal direction and visual system
(Brief)
Problem
UNTIED needs a clear point of view that can make ordinary objects feel considered and memorable. The identity must add character without overpowering the product, and remain recognizable as it moves between formats.
Process
We began with the brand’s positioning and verbal tone, then translated that character into a visual system. Typography, composition and graphic details were treated as flexible tools so each application can feel related without becoming repetitive.
Solution
The project establishes a distinctive identity direction for UNTIED, with a confident voice and adaptable visual language that can frame products and future launches consistently.
Work in Progress
This section can show the progression from positioning and language into visual explorations, refinement and real-world applications. Add sketches, packaging studies and campaign layouts to make the design decisions visible.
Ideas
Future extensions can give each product its own expression within the system, using considered naming, tactile packaging and campaign stories that connect individual objects to a broader brand world.
Testimonial
“The identity gives the brand a point of view without taking attention away from the objects themselves.”
Illustrative client persona — Brand founder
(Credits)
Project — UNTIED
Scope — Brand Strategy & Visual Identity
Studio — Laketown Studio
Format — Brand Identity — Positioning, verbal direction and visual system
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Based in
IND — PT
New York — US
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Laketown Studio