Year
2026
Location
Merzouga, MA
Role
Brand Strategy & Visual Identity
Format
Brand Identity — Independent entertainment brand
(Brief)
Problem
The challenge is to stand apart in a crowded entertainment landscape while keeping the brand legible across trailers, social content and platform surfaces.
Process
We built the direction around a distinctive wordmark, high-contrast composition and a repeatable set of layouts that can accommodate changing titles and content.
Solution
The result is a recognizable identity framework for INDIEMAX that can stretch across its digital presence and promotional material.
Work in Progress
For INDIEMAX, this space will document the work as it develops: early explorations, iterations and decisions that shape the identity and experience. Laketown can add selected sketches, screens and motion tests here.
Ideas
The next set of ideas for INDIEMAX can extend the direction across brand identity, verbal identity, motion, digital product, websites and packaging. This space is ready for the concepts and applications chosen for the project.
Testimonial
“Laketown gave INDIEMAX a confident visual direction that can hold its own across the digital experience and campaign work.”
Illustrative client persona — Entertainment brand lead
(Credits)
Project — INDIEMAX
Scope — Brand Strategy & Visual Identity
Studio — Laketown Studio
Format — Brand Identity — Independent entertainment brand
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