Year
2026
Location
Milan, IT
Role
Brand Strategy & Visual Identity
Format
Brand Identity — Positioning and visual language
(Brief)
Problem
TBFO needs to turn a short name into a complete and recognizable presence. The identity should give communications a consistent voice while leaving room for the brand’s message and content to change.
Process
We shaped a practical visual language around typography, composition and a set of repeatable rules. The intent is to make the system easy to use across different formats without stripping away its character.
Solution
TBFO receives a clear identity direction that can help its communications feel connected and recognizable over time.
Work in Progress
This section can document the progression from the initial brand cues through type and layout exploration to selected applications. Add studies and examples from the final system as project assets are gathered.
Ideas
The system can grow through a small suite of campaign and digital templates, making it easier to adapt new messages while keeping a consistent TBFO signature.
Testimonial
“The new direction gives us a clearer voice and a practical system we can use across our communications.”
Illustrative client persona — Brand lead
(Credits)
Project — TBFO
Scope — Brand Strategy & Visual Identity
Studio — Laketown Studio
Format — Brand Identity — Positioning and visual language
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Laketown Studio