Year
2026
Location
Tokyo, JP
Role
Brand Strategy & Visual Identity
Format
Brand Identity — Contemporary food and hospitality brand
(Brief)
Problem
DOLCEZZA needs to feel warm and inviting while presenting its offer with clarity. Across hospitality and customer-facing materials, the brand has to create a memorable atmosphere and remain easy to recognize.
Process
We developed the identity direction around a welcoming tone, a distinctive typographic voice and graphic principles that can carry between in-person and digital touchpoints. Each application can feel connected while serving its own purpose.
Solution
The result is a cohesive brand direction for DOLCEZZA that brings its customer experience and communications into one recognizable world.
Work in Progress
The process can be shown through the details that create the atmosphere: identity studies, menu and packaging explorations, and applications across digital and physical spaces. Add real project imagery here when it is ready.
Ideas
Future ideas can connect the moments around a visit through coordinated menus, takeaway packaging and digital communications, extending the same warm brand character from discovery to experience.
Testimonial
“The identity feels warm and considered, and it connects the different moments where people meet the brand.”
Illustrative client persona — Hospitality founder
(Credits)
Project — DOLCEZZA
Scope — Brand Strategy & Visual Identity
Studio — Laketown Studio
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