Year
2026
Location
Formentera, ES
Role
Brand Strategy & Visual Identity
Format
Brand Identity — Positioning and visual system
(Brief)
Problem
RUNE needs an identity that gives its short name enough presence to stand on its own. The challenge is to create recognition through a complete system, rather than depending on the wordmark in isolation.
The identity gives the short name a distinctive typographic presence.
Process
We developed the direction around a clear typographic voice and a small set of repeatable visual cues. The system balances distinctive brand expression with practical flexibility across everyday communication.
Supporting visual cues extend recognition beyond the wordmark.
Layouts adapt across touchpoints while keeping the same brand character.
Solution
RUNE gains a concise identity foundation that can be applied consistently and expanded as the brand’s needs become clearer.
Work in Progress
This section can reveal the identity’s development through wordmark studies, typography, composition and selected applications. Add the chosen explorations and final examples here to show how the system took shape.
Ideas
Future ideas can explore how RUNE’s core visual cues behave across new formats, creating a recognizable family of brand touchpoints without adding unnecessary complexity.
Testimonial
“We now have a focused identity that feels distinctive and gives us a useful foundation to build from.”
Illustrative client persona — Brand founder
(Credits)
Project — RUNE
Scope — Brand Strategy & Visual Identity
Studio — Laketown Studio
Format — Brand Identity — Positioning and visual system
Portfolio — Laketown Studio
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