Year
2026
Location
Formentera, ES
Role
Packaging Strategy & Design
Format
Packaging — Product hierarchy and shelf-ready visual system
(Brief)
Problem
A growing product range can become difficult to scan when every pack communicates in a different way. NUTRIZO needs packaging that makes the brand, product and essential information easy to pick out while keeping the range energetic.
Range hierarchy and front-of-pack studies make product choices easier to scan.
Process
We approached the pack as a repeatable hierarchy: establish a strong brand presence, make product names clear, and give supporting information a predictable place. The system is designed to adapt across formats and variants.
Packaging structure gives each variant a clear place within the NUTRIZO range.
A consistent visual system lets new products join without losing recognition.
Solution
NUTRIZO receives a more coherent packaging direction that helps shoppers navigate the range and gives future products a consistent place within it.
Work in Progress
The process section can document how the packaging hierarchy was tested across formats, from early layout studies to refined front-of-pack and range compositions. Add dielines, material trials and final pack views as they become available.
Ideas
The system can extend through additional product variants, shelf groupings and clearer range navigation, with each new pack retaining the same recognizable NUTRIZO structure.
Testimonial
“The packaging direction makes the range easier to read and gives new products a clear place within it.”
Illustrative client persona — Consumer brand lead
(Credits)
Project — NUTRIZO
Scope — Packaging Strategy & Design
Studio — Laketown Studio
Format — Packaging — Product hierarchy and shelf-ready visual system
Portfolio — Laketown Studio
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