Year
2026
Location
Paris, FR
Role
Brand Strategy & Visual Identity
Format
Brand Identity — Community-led arts platform
(Brief)
Problem
A creative community brings together work with many different voices. Its identity needs to make the platform feel welcoming and connected while allowing each artist, event and contribution to keep its own character.
Process
We built a shared visual framework with consistent typography and layout, then kept the supporting graphic language open enough for featured artwork to lead. This balance lets the platform feel like one place without making every story look the same.
Solution
ART COMMUNITY gets an identity direction that connects artist stories, events and community communication while leaving space for the work itself.
Work in Progress
The development can be told through the system’s balance of consistency and openness: platform layouts, event applications and examples showing how individual artwork sits within the shared framework. Add selected artist and event visuals here.
Ideas
Future ideas can make participation more visible through recurring artist features, event-led templates and community contributions that bring fresh voices into the same recognizable platform.
Testimonial
“The system brings the platform together while still giving every artist and event room to feel individual.”
Illustrative client persona — Community organizer
(Credits)
Project — ART COMMUNITY
Scope — Brand Strategy & Visual Identity
Studio — Laketown Studio
Format — Brand Identity — Community-led arts platform
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Laketown Studio