Year
2026
Location
Berlin, DE
Role
Brand Strategy & Visual Identity
Format
Brand Identity — Cultural and creative brand system
(Brief)
Problem
CHITRAM needs a distinctive identity with enough structure to support a range of cultural and creative communication. The system should make the name memorable while remaining flexible across changing content and contexts.
Process
We set a confident typographic foundation and a set of adaptable graphic principles. These elements give the brand room to be expressive while keeping the overall voice recognizable.
Solution
CHITRAM receives a coherent identity platform that can support its creative work and future communications with a consistent point of view.
Work in Progress
This section can show how the identity’s expressive elements were balanced with practical use: visual studies, typographic explorations and examples across communication formats. Add the final project work here as it is assembled.
Ideas
Future ideas can let individual creative themes shape the graphic expression while keeping a recognizable CHITRAM framework, helping each story feel fresh and connected.
Testimonial
“The identity has character, but it also gives us a flexible way to bring different creative stories together.”
Illustrative client persona — Creative platform lead
(Credits)
Project — CHITRAM
Scope — Brand Strategy & Visual Identity
Studio — Laketown Studio
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Laketown Studio