Year
2025
Location
Madrid, ES
Role
Marketing & Brand Communication
Format
Marketing — Food brand campaigns and communication
(Brief)
Problem
Food communication has to create appetite, convey the offer and feel rooted in the brand’s personality. BHOOKA BANGALI needs a memorable way to speak about its food while keeping promotional information easy to understand.
Process
We developed a repeatable campaign structure that gives product cues and direct messaging a clear hierarchy. The brand voice and visual approach can adapt to different promotions while staying recognizably connected.
Solution
BHOOKA BANGALI gets a flexible marketing direction for communicating its food and offers in a more consistent, characterful way.
Work in Progress
The work can be shown through campaign concepts, menu or offer layouts and adaptations for customer-facing channels. Add actual food imagery and selected campaign executions as they become available.
Ideas
Future ideas can connect menu highlights, seasonal offers and social content through one lively campaign language, giving customers a consistent view of what is new and worth trying.
Testimonial
“The campaign direction brings out the personality of the food while keeping each offer easy to understand.”
Illustrative client persona — Food business owner
(Credits)
Project — BHOOKA BANGALI
Scope — Marketing & Brand Communication
Studio — Laketown Studio
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