Year
2026
Location
Formentera, ES
Role
Brand Strategy & Visual Identity
Format
Brand Identity — Positioning and adaptable brand system
(Brief)
Problem
BOUND2 needs an identity with enough clarity to make a compact name memorable and enough structure to work across varied communications. The system should feel distinctive while remaining easy to apply.
The identity balances a memorable name with a flexible visual system.
Process
We translated the project’s positioning into a visual direction built on a clear typographic voice and repeatable graphic principles. This creates room for different messages and formats while preserving a consistent brand signature.
Repeatable graphic principles keep different communications connected.
The direction can adapt to new formats without losing recognition.
Solution
The result is an adaptable identity foundation for BOUND2, giving the project a more coherent way to communicate as it develops.
Work in Progress
This section can show how the initial brand cues were selected and refined, then applied across key formats. Add visual explorations, layout studies and final applications here as the project material is collected.
Ideas
The identity can extend into a modular campaign language, using a consistent core and flexible compositions to support future launches, announcements and digital touchpoints.
Testimonial
“The identity feels recognizable and flexible enough to support the different ways we need to communicate.”
Illustrative client persona — Project lead
(Credits)
Project — BOUND2
Scope — Brand Strategy & Visual Identity
Studio — Laketown Studio
Format — Brand Identity — Positioning and adaptable brand system
Portfolio — Laketown Studio
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