Year
2026
Location
London, UK
Role
Marketing & Brand Communication
Format
Marketing — Product storytelling and campaign direction
(Brief)
Problem
Product communication needs to explain what makes an item relevant without overwhelming the customer. AROMA WHITE needs a consistent way to present its product story and keep individual campaigns connected to the brand.
Process
We shaped a product-led messaging hierarchy and a repeatable visual approach for campaigns. This gives product details room to lead while helping each communication feel part of the same system.
Solution
AROMA WHITE gains a flexible marketing direction for telling product stories clearly and consistently across its touchpoints.
Work in Progress
The development can be shown through message hierarchy studies, product-led layouts and campaign adaptations. Add product photography and final communication examples here when they are ready.
Ideas
Future ideas can build a more connected product storytelling system, pairing clear product information with coordinated campaign themes and a consistent visual signature.
Testimonial
“The product stories now feel clearer and more consistent across our campaign communication.”
Illustrative client persona — Product marketing lead
(Credits)
Project — AROMA WHITE
Scope — Marketing & Brand Communication
Studio — Laketown Studio
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