Laketown Studio

LAYRRRD

Layrrrd is an AI-powered personal knowledge companion that helps people save useful content and find it again through natural conversation. Laketown brought branding and UX/UI design together around the everyday flow of capturing, organizing and rediscovering knowledge. Project imagery shown is template placeholder artwork pending replacement.

01 / The problem

Useful ideas are scattered across tabs, feeds, videos and notes. A personal knowledge tool has to make saving feel effortless, then make the right thing easy to find again when a thought or project brings it back to mind. The product interface is where the brand becomes functional. Every interaction should help users understand their library and move naturally between saved content and discovery.

Problem / Context image

02 / The process

We framed the product around two linked moments: capture without breaking focus, and rediscover without remembering exactly where something came from. The identity and UX/UI direction connect those moments through a clear, conversational product experience. Rudolf gives Layrrrd a recognisable personality, helping make an AI-powered experience feel approachable and distinctive. The identity extends beyond a single screen. Consistent visual language and interaction patterns help connect the product into a coherent experience.

Process / Sketches and exploration

03 / The solution

LAYRRRD is given a calmer way to hold a growing library of personal knowledge. A distinctive identity and approachable interface make the product feel like a helpful companion rather than another place to manage.

Solution / Final design in context